Her time was increasingly spent on onboarding clients and managing her team, which meant less time on strategizing and growing her business. While she did have an employee who could manage the team for her, that person was already overloaded with their own work and couldn’t take on more responsibilities.

As a result, things were falling through the cracks! She had a rogue employee stop communicating with a client, which put the entire account in jeopardy. A family crisis caused one of her top performers to reduce her hours in the middle of the engagement. And extremely high turnover on the client side made it difficult for Megan to close the referrals, or communicate what an amazing job her team was doing.

New processes for onboarding mean that Megan can bring a new employee up to speed in less than two weeks. If any issues arise with an account rep, she can seamlessly transition account management to someone else without putting the account at risk.

In less than six months, Megan promoted her #2 to a managerial position, fullled on every referral, and went from $600K to $1M in bookings. Now she has the time to work on business development.

Sinclair Social is a digital agency specialising in social media. At the masthead of this enterprise is Ayme Sinclair: influencer, philanthropist, businesswoman and sailing enthusiast. Ayme had turned her years of industry experience and passion for philanthropy into a thriving business which focuses on partnering with socially-conscious companies with a drive to make a positive impact on the world. With a mission like that, what could possibly go wrong, right? Wrong.

Ayme came to ScaleTime because something was amiss within her business. Although she had a healthy stack of legacy clients and was working on a number of impressive projects, profitability was low. Her key objective was to increase profitability, enhance her odds for attracting investors, carry on making a positive impact on the world, and continue to enjoy her passion for sailing: namely, off the coast of Africa and off the grid for up to six weeks (uh, where’s our invite?). To do this, Ayme needed help understanding just where the leaks where happening in her business and, most importantly, what she could do to plug them. Welcome aboard, ScaleTime.

Together with Ayme and her team, we were able to take a look into the financial cogs of the business and discover that Sinclair Social’s hiring process and white labelling of contractor’s services was hitting them hard in the hip pocket. We developed streamlined hiring processes through a number of testing phases to create a formula so successful that it held water even without Ayme on-site to oversee things. We then set about capturing the recipe for Sinclair Social’s ‘special sauce’, to demystify what made them unique, before developing documentation and project management systems to simplify onboarding of new team members.

Not only that, but the business’ overheads reduced by 72%, and Sinclair Social built a strong team of contractors whose costs aligned with the business objectives. 

Profitability skyrocketed and before long, it was smooth sailing for both the business and the lady behind it.